What if you could offer your clients a social media strategy that allows them to... 

 

Overcome the barriers that make them insecure about increasing their visibility online…

Build a digital brand to take advantage of the shift to social sourcing in a hot job market..

Stop worrying about followers and focus on the right metrics to achieve their goals..

Feel confident and have a process to post consistently and increase digital influence

(You might even be thinking Hey! I could use all of that for my own business!)

Become a Certified Digital Branding Strategist!

The Certified Digital Branding Strategist

program includes everything you need to help your clients (as well as yourself!) get over the fear of posting on social media and start building an online brand that gets results.

You'll be able to take clients beyond the profile and select, optimize, and use digital tools to advance their careers and have a competitive advantage.

The latest in online brand management trends and tools PLUS a community to support you

The Digital Branding Strategist goes beyond training to offer regular updates on the latest features in popular social media like LinkedIn, Instagram, and Facebook.
 
Then, we take it one step further and talk about how to use these strategies for business, job search, and career advancement. 
 
In a nutshell, here’s what’s included: 


Live, Interactive Webinars

The program is taught in 5 live, 90-minute webinars where you’ll interact with your course instructors as well as the other course participants, learning best practices in social media as well as how to grow a following online. 

(All webinars are recorded in case you cannot attend live.)


Plans and Coursework

You’ll receive plenty of course materials that will help personalize the program for your needs, such as our exclusive LinkedIn pre-work quiz, your own 360Reach Personal Brand Survey, a comprehensive workbook with exercises you can use with clients, a customized checklist, and social media action plan, and social branding audit materials.


Support

This isn’t another course that sits on your hard drive—we help you implement it! You’ll have the opportunity to partner up with a buddy coach, who will provide any help you need to take action on the steps you’re learning in the program. Plus, CTL CEO, Marie Zimenoff, is available to answer any questions you may have.

Accountability & Social Proof

Feel confident that you’re ready to deliver effective LinkedIn coaching to your clients with our end-of-program Learning Confirmation quiz, then show off what you’ve learned! You’ll receive a PDF certificate and logo for your website, plus designation as a Reach Certified Social Branding Analyst.

(There is an annual recertification requirement to maintain your status as a Certified Digital Branding Strategist.)

 

Continuing Education Credits

This course is approved for 7 ICF CCEs. This includes credit for 1 hour of pre-recorded material you’ll view prior to the first live webinar.

Join Today

Course Schedule

The next course starts in April 2022. The live and self-paced classes include the following modules:

Clear

Live Webinar 1

Learn how to coach clients to determine their goals, thought leadership themes, voice, and other personal brand elements that make digital brands stand out.

Captivating

Live Webinar 2

Discover tools to help you develop consistent messaging and guide clients to create online profiles that captivate and activate their audience.

Consistent

Live Webinar 3

You’ll learn how to help clients create a strategy they can execute — and overcome the paralyzing feeling of missing out if they aren't on every platform.

Constant

Live Webinar 4

Uncover how to help clients plan and create content so they never have to wonder what they should post where and when.


Connected

Live Webinar 5

We'll discuss the leading strategies for engaging with your audience and building communities that will support your client's long-term career or business goals.

 

Register Today

Meet the Instructors

Deb Dib

Deb Dib, known as the CEO Coach, cackles with excitement when she talks about personal branding, storytelling, and sharing innovation. In fact, Deb's professional life is defined by innovation—taking her from 20+ years as an executive career writer and personal brand consultant to her latest passion, serving as personal branding and LinkedIn coach/editor/trainer to select clients and careers industry colleagues.

Along the way, she helped found NRWA and CTL; co-authored Ditch. Dare. Do! Personal Branding for Executives (with William Arruda); and was honored as the first Dick Bolles’ Parachute Award recipient for “sustained, enduring, and innovative contribution.” Her work and quotes have been featured in 30+ career books and major media including The Wall Street Journal, Forbes.com, and BusinessWeek.com.

Deb is passionate about using branding and storytelling to craft fascinating bios and unique profiles that propel connection—that all-important digital handshake. That’s why she’s loved her years of delivering Reach’s cutting-edge Social Branding Analyst training and why she’s thrilled to bring it to CTL.

Marie Zimenoff

Marie Zimenoff, CEO of Career Thought Leaders and Resume Writing Academy, knows career services have the power to change lives. She began her professional career as an advisor and recruiter for the Colorado State University mechanical engineering graduate program while completing her Master of Education in Human Resource Studies and Career & Counseling Development.

In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, she trains career professionals around the globe in resume writing, career coaching, and business development.

She is known for creating ready-to-use materials and has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.

She may have 30,000+ followers on LinkedIn, but with only 7500 connections she is always happy to connect with fellow career services -- so please send a note and invitation!

Registration & Pricing


Self-Paced Registration:

$797.00 USD

Payment plans available on registration page.

Click Here for General Registration


CTL Associate & CPBS Registration:

$730.00 USD

Payment plans available on registration page.

Click Here for CTL/RWA Registration


RWA Students & Graduates Registration:

$730.00 USD

Payment plans available on registration page.

Click Here for CTL/RWA Registration

Increase Your Digital Influence Factor

Join the community of professionals leading the way in how career services providers -- and their clients -- use social media and digital branding to achieve career and business goals. Go beyond profiles and get the latest in LinkedIn, Facebook, Instagram, and other platform strategies for posting, engagement, and more.

Join the Digital Branding Strategist Community Today